BREWDOG

Here is a small selection of corporate event images Martyn photographed for craft beer maker BrewDog at their Punk State brand activations. The event was held in multiple cities across the UK, each over a couple of days. Here are the Manchester and Birmingham events which include the whole experience from empty retail branding and product shots through to guests enjoying the experience and capturing the general atmosphere at the events.

Brand activations like this call for a mix of skills in one shoot — clean, considered product and retail shots of the space before doors open, followed by more candid, fast-moving event photography once guests arrive. Covering multi-day, multi-city activations like this also means being able to deliver a consistent look and feel across different venues, so the brand comes through the same way wherever the event is held.

Brewdog corporate activation in manchester and birmingham
Man with a megaphone and a woman with sunglasses standing outside a food truck named 'Brewdog'. Several people are gathered around the area.
People walking past a stage set up in front of a modern building with large glass windows and a sign that reads 'BREWDOG' in big black letters. The stage has a black banner with a blue bird logo and posters with slogans like 'PUNK STATE IS HERE' and
A young woman with glasses and a black T-shirt smiling while handing out lanyards at an outdoor event. Man in blue shirt in foreground, several people and blue pallets in the background.
Many people are walking and gathering outdoors near a large, modern building with a curved, bubble-like exterior surface. In the background, there is an older, stone church with gothic features, and various signs and structures suggest this is a busy
Group of people socializing outdoors in front of a modern glass building, with women wearing conference badges labeled 'Brewdog'.
People attending a Brewdog event with posters on the wall that read 'Punk State Birmingham' and 'Drink Punk. Join the Revolution.' Diversely dressed women are holding drinks, one woman in a red dress and sunglasses, another in a black off-shoulder to
Group of people smiling and talking at a beer event, with a sign in the background that reads 'Beer Without Borders'
Two people participating in an outdoor event, one man and one woman, both holding drinks and looking at their phones, with other people in the background.
A woman with brown hair, sunglasses, and a black t-shirt smiling and talking to two women with blonde hair. Behind her is a sign that reads "Punk State" with a border of text around it.
People gathered outdoors in a city square with construction site and historic brick building in the background, some sitting on blue benches, others standing and chatting.
Two women smiling and talking while holding cans of beer near a truck with a sign that reads "Beer Without Borders."
People taking photos and smiling at an outdoor event with a blue punk logo and a cage structure in the background.
Three young adults sitting on a blue pallet bench at a beer event, holding cans of drinks, with a crowd and a building with a sign that says BREWDOG in the background.
Two women sitting on blue wooden pallets in front of a large black and white artwork that appears to be a face with closed eyes and a hand, taking a selfie together.
Crowd gathered around a stage with a large blue sign that says 'BREWDOG' in front of a historic stone church and modern buildings, with some people sitting and others walking.