BRIDGESTONE DRIVEGAURD

Here are a selection of images from a launch for Bridgestone featuring their new Drivegard Tyre tyre system. Press and Marketing companies were invited to the multi day event in Cannes which featured an interactive experience, stage speeches and presentations and finished off with a driving experience.

On the final day attendees were invited to take part in a classic car driving experience along the French Riviera from Cannes down to Antibes.

Back of a black Renault Megane car with a "DRIVEGUARD" decal on the rear window, parked outdoors with trees and a building in the background.
A man in an orange safety vest is changing a car tire on a silver Renault car at an outdoor event, with other cars and people in the background.
Close-up of a car tire and silver alloy wheel rim, with the brand 'Bridgestone' visible on the sidewall, outdoors on a dirt surface.
Silver Toyota car with 'Bridgestone DriveGuard' logo parked among other cars at an outdoor event. A person in an orange safety vest is talking to someone near the car, with trees and a building in the background.
Group of people walking on a cobblestone path near a gated historic building, some wearing conference badges, with cars parked nearby and greenery in the foreground.
Bridgestone sign welcoming attendees to a game-changing innovation event, outside a historic stone building with arched doorway and pastel blue window shutters, surrounded by trees and a black metal fence.
Futuristic tunnel with glowing red and orange neon lights, warning signs, circular windows, and space-themed screens, leading to an exhibit or installation with a sign that reads 'There’s a puncture waiting with your name on it.'
A historic building with a tall tower, surrounded by a manicured garden with bushes, trees, and a pathway, under a cloudy sky.
A stone building with a tall tower, arched doorway, and stairs leading up to it, with a sign saying "Bridgestone welcomes you to game-changing innovation."
Group of travelers with rolling suitcases walking along a cobblestone path in a park with trees, vintage street lamps, and a historic clock tower with a battlemented top, under an overcast sky.
Group of people walking outside historic building with a tower and clock, carrying luggage and bags, in a landscaped setting with trees and bushes.
A man with gray hair shaking hands with another man wearing a brown jacket, with several other people standing nearby outdoors.
People walking through a dark tunnel with red and white neon lights, caution signs, and broken glass warning signs on the floor.
Two middle-aged men having a conversation outdoors, one is smiling with arms crossed and the other is seen from the side with a bag over his shoulder.
Black and white cars parked on gravel, with one white car displaying a Bridgestone logo and slogan on the hood, in front of a stone wall.
A person changing a flat tire on a silver Toyota car, using a tool to work on the front left tire.
A man in an orange safety vest changes a tire on a silver car with Bridgestone DriveGuard branding. The car is elevated on a hydraulic lift.
Black and white cars parked at a lot with 'Bridgestone DriveGuard' logo on the side of each car.
Close-up view of a Bridgestone tire mounted on a car wheel with a black and white rim design.
People working on cars at a Renault driving experience event outdoors, with a castle-like building and landscaped trees in the background.
Group of people in a parking lot with cars, some receiving car inspections, and a person's hands working on a black car, with a castle-like building and landscaped garden in the background.
Group of men standing and talking inside a white event tent, with some wearing racing jackets and casual jackets, including one in a black Alpinestars racing jacket and another in a blue Bridgestone jacket, while one man in a beanie and black jacket
People working on a silver Renault car at an outdoor event, with one person kneeling using a power tool on the front tire, and others observing or taking photos. The car has a license plate reading 'BM JT 269' and promotional banners in the backgroun
A person using a hydraulic jack to lift a black car with the words 'Bridgestone DriveGuard' parked on a gravel surface outdoors during the daytime.
White car with Bridgestone Driveguard logo parked on cobblestone driveway near trees and bushes, with hilly landscape and cloudy sky in the background.
A man inspecting or changing the tire of a black car on a gravel surface
Group of people lined up outdoors near a silver Peugeot 308 car with a 'Drive Guard' sticker on the back window, with a historic castle-like building in the background.
A man in an orange safety vest and black beanie using a hammer and screwdriver to fix a flat tire on a silver car.
A man kneeling on a mat and tightening the lug nuts on a black car's front wheel during a tire change, with other parked cars and people in the background.
Close-up of a car tire and alloy wheel, with the sidewall displaying the brand Bridgestone.
Group of people gathered outdoors around a car, observing and taking photos of a small object on the ground with equipment, including a person in an orange safety vest examining the object.
People at an outdoor car event, inspecting Toyota and other vehicles with Bridgestone branding, in a parking lot with a stone wall and trees in the background.
A collection of vintage Porsche convertibles displayed outdoors, with people and police officers observing in the background, and palm trees in the scene.
A man inspecting a car tire with a diagnostic device connected to the tire, parked outdoors.
A man in a black suit and white shirt speaking at a presentation or conference, standing in front of a large screen with the Bridgestone logo, in a modern venue with red and purple lighting and an audience seated in front.
A stage setup with purple lighting for Bridgestone Drive Guard, featuring a curved seating area with padded stools in black and white, and a large screen displaying the brand and product name.
Indoor stage setup with purple lighting, featuring a large screen displaying "Bridgestone Drive Guard" and modern seating arrangements.
Futuristic corridor with red, blue, and yellow lights and circular architectural elements.
Audience seated attentively at a conference or presentation, watching a speaker or screen, illuminated by blue lighting.
A man in a suit giving a presentation on stage in front of a large screen with a digital image and the text "Ends the Boss."
A man in a dark suit speaking at a conference or presentation with a microphone headset, standing in front of a blue background.
Audience of diverse people seated at an event, some wearing headphones, some taking notes, some using smartphones, with a large screen above them in a blue-lit room.
Man in a suit giving a presentation in a room with red lighting, with several men wearing headphones seated and listening.
A speaker presents on a stage at a conference with a large curved screen behind displaying children sleeping and the text "PEACE OF MIND." The stage has a modern, arched roof with colorful lighting, and a large audience is seated watching the present
People walking through a futuristic, illuminated tunnel at an event or conference.
A man in a gray suit giving a presentation on stage with a large Bridgestone logo on a digital screen behind him, while an audience watches.
A man in a black suit and white shirt speaking on stage with a Vishing in the background that reads 'BRIDGESTONE Drive Guard'.
A large audience attending a presentation at an event called DriveGuard, with a stage featuring a speaker and a digital screen displaying Bridgestone and DriveGuard logos under red curved lighting.
A red concept car on display at an auto show with a digital background and the word 'DriveGuard' in orange letters.
A speaker in a suit stands on a circular stage presenting to an audience in a modern conference hall with blue lighting and curved architectural features.
A group of men and women standing outdoors, some with closed eyes, possibly in prayer or reflection, with palm trees and windows in the background.
Group of people talking outdoors, some holding papers, in front of a light-colored building with green shutters and a garden.
Group of people waiting in line outside a castle-like building with a tall tower and a large tree nearby.
A collection of classic cars, including a red Ferrari and a blue Corvette, parked outside a luxury hotel with palm trees and people taking photos.
Group of people engaged in conversation, some wearing jackets, in a historic church or cathedral with arched architecture in the background.
Black car with Bridgestone DriveGuard sticker parked on cobblestone, connected to a white car behind it, with green trees and hilly landscape in the background.
A sunny street lined with tall palm trees and parked cars, with a few people walking or talking along the sidewalk.
People gathered around a black Bridgestone DriveGuard car, some are entering or exiting, and others are socializing outdoors on a cobblestone area with trees and large buildings in the background.
A vintage convertible car driving down a sunlit street lined with parked cars, palm trees, and modern buildings in the background.
A red vintage Ferrari sports car parked on a city street with a person inside holding a camera. A man is next to the car, and a cyclist is riding beside it. Various parked cars and trees are in the background.
A vintage light blue Chevrolet Corvette convertible car with two passengers, driving on a street lined with trees and near a marina.
Black Peugeot car with a 'DriveGuard' sticker on the back window, parked near an ornate gate in a European-style setting, with three men in the foreground.
Line of vintage Porsche convertible cars driving on a city street, with trees and signage visible in the background.
A classic silver convertible car driving on a city street with trees, parked cars, and other vintage cars in the background.
A man giving a presentation to a group outdoors near a castle-like building with parked cars in the background. The presentation board mentions 'Comfort and Noise' and features a diagram of a car interior.
Several white Bridgestone Driveguard vehicles parked on cobblestone street with a historic stone tower and trees in background.
Group of people outdoors, with some looking towards the camera and others engaged in conversation, in a setting with buildings and a railing in the background.
A silver classic Mercedes-Benz convertible driving on a street with two men inside, one driving and one sitting beside him.
Group of people standing outdoors near cars and trees, engaged in conversation, with a building in the background.
A vintage white Mercedes-Benz convertible car driving along a seaside road with three happy people inside, enjoying a sunny day with a scenic view of the ocean and city in the background.
A vintage silver convertible sports car with two people inside, a man and a woman, driving on a city street during daytime. The man is wearing sunglasses and smiling, while the woman is sitting beside him. There are other cars parked along the street
A gray Toyota car with a sign on the hood reading 'Bridgestone Game Changing Innovation' parked on a brick-paved area, with people in formal attire standing in the background.
A stone castle-like building with a clock tower, open iron gate, and three parked cars in front
A vintage silver convertible sports car with a black soft top down, carrying a driver and passenger, leads a procession of three classic cars (white, red, and cream-colored) on a winding, tree-lined road.
A red vintage Ford Mustang convertible driving on a road with two passengers wearing sunglasses, surrounded by trees and parked cars in the background.
Silver Toyota sedan with Bridgestone branding on the hood and door, driving on cobblestone street during daytime, with trees and people in the background.
A gathering of classic and vintage cars at a car show, with people walking around and inspecting the vehicles.
A gathering of vintage and classic cars at an outdoor event with people looking at and photographing the cars, including a blue and white Corvette and other sports cars, in a scenic setting with trees in the background.
A parking lot filled with cars and people, including event staff in orange vests, with some people examining vehicles and others walking or talking.
A white vintage convertible sports car parked among other classic cars at a car show, with people and staff gathered around in the background.
A collection of vintage and classic cars, including a silver Mercedes-Benz, red sports car, and light blue convertible, at an outdoor car show with people walking around and talking.
A man wearing sunglasses and a gray zip-up hoodie sitting in a vintage silver convertible sports car.
A smiling man with glasses and a scarf inside a vintage cream-colored convertible car, looking up at the camera. The car has black leather seats and a reflective windshield.
A gathering of classic cars, including convertible sports cars, at an outdoor car show with people examining and taking photos of the vehicles.
A classic light blue vintage car is parked among other vintage cars at a dealership or show, with two people inspecting it. One woman stands beside a silver vintage car, and a man leans into the blue car through the open door. The background has tall
A woman is sitting in a silver convertible car outside a building with gold-trimmed doors, while a man takes her photo.
A line of vintage convertible cars parked along a street on a sunny day, view from the front seat of the closest car, with people walking and modern cars on the road.
A woman in a pink shirt and black leather jacket smiling next to a vintage blue convertible car on a sunny day.
A smiling older man with gray hair and a beard sitting in the driver's seat of a classic car, wearing a red jacket. There are other vintage cars parked nearby.
A woman with long red hair and sunglasses taking a photo with her phone while sitting in a blue vintage sports car, with a man in a black cap and jacket in the driver's seat, at a classic car show.
A gathering of classic cars, including a Mercedes-Benz roadster, red Lamborghini, blue Chevrolet Corvette, and other vintage convertibles parked outdoors with people admiring and taking photos.
Two men sitting in a green convertible car, one wearing sunglasses and smiling, the other looking forward, with classic cars in the background.
Classic cars parked along a waterfront with people walking and taking photos, marina with sailboats, palm trees, and modern buildings in the background under a partly cloudy sky.
Classic cars parked by the water during a car show, with people walking and viewing the vehicles on a sunny day.
Line of vintage cars parked along a promenade by the waterfront, with people walking and admiring the cars on a sunny day.
A woman with curly hair, sunglasses, and a black jacket sitting in a red vintage convertible sports car, shaking hands with a man wearing a green jacket labeled 'Rally Staff'. A man with glasses and dark hair sits beside her in the car. A stone wall
A woman and a man sitting in a red convertible car, smiling. The woman is wearing sunglasses and a dark jacket, the man has a beard and is wearing a dark outerwear. Other red cars and people are visible in the background.
A woman and man smiling sitting inside a red vintage sports car at a car show, with other classic cars visible in the background.
A woman standing next to a black Renault car with a 'Bridgestone' decal on the hood in an outdoor parking lot with rock and shrub landscaping and trees in the background.
Rear end of a red Ferrari 308 GTS/ sports car, showing the taillights, license plate, and model badges.
A woman sitting in a blue vintage sports car, wearing sunglasses and smiling, at a car event near a waterfront with palm trees and people in the background.
Group of people talking and taking pictures outside a building with castle-like architecture, with a damaged black car and some trees and bushes in the foreground.
Man in brown leather jacket and teal pants speaking to a group outside a hotel in the late afternoon, with people listening attentively.
A smiling man in a black jacket and white shirt standing in front of an ornate, decorative door with floral and bird patterns.
Multiple vintage cars parked on the street in front of a large elegant hotel building with balconies, palm trees, and flags.
Group of rally staff members wearing dark green jackets with 'RALLY STAFF' embroidered on the back, gathered and listening to a person in a brown leather jacket with sunglasses, outdoors near palm trees and parked cars.
A row of vintage Mercedes-Benz convertibles parked along a city street during sunset with modern buildings and palm trees in the background.
A white vintage convertible car with red seats parked on a street, with a blue convertible car parked behind it and other cars in the background, during sunset.
Three vintage sports cars parked in front of a luxury hotel with palm trees and outdoor seating area.
Classic silver convertible Jaguar parked on a street with palm trees and other vintage cars in the background.
Several vintage sports cars are parked along the sidewalk outside a cafe, including a blue race car with white racing stripes in front. There are empty chairs and tables to the left, and multi-story buildings line the street in the background.
Rear view of a vintage blue car parked in front of the Hotel Martinez with the hotel entrance and guests in the background, and palm trees on the right.
A woman with long blonde hair leaning into the driver's side of a red vintage convertible car, holding a smartphone, with the car parked near a scenic waterfront with trees, a bike rack, and mountains in the background.
Row of vintage and modern cars parked along a street in front of a white building with balconies, next to a sidewalk with trees and a clear sky at sunset.
A silver vintage Mercedes-Benz car parked outdoors next to a red car, with palm trees and a grassy area in the background.
Line of vintage cars parked along a city street at sunset, with modern buildings, trees, and people in the background.
Close-up of the front of a white vintage Audi-Headly classic car, showing the headlight, grille, and a badge with wings, parked on pavement.
Close-up of a vintage white Austin-Healey 100 car front, showing the grill, headlights, and chrome details.
A man gives a presentation on a stage with a large screen displaying the Bridgestone logo at a conference or event, with an audience seated and listening.
A classic white vintage car parked on the street in front of modern buildings, with palm trees and outdoor seating visible in the background.
Line of classic and vintage cars parked along a street during sunset, with palm trees and modern buildings in the background.
A line of vintage cars parked along a city street in front of a hotel, with palm trees and modern buildings in the background during sunset.
A white vintage convertible car parked in front of a white building with restaurant seating and potted plants, overlooking the ocean at sunset.
A classic silver Porsche 550 Spyder with red interior parked on the street.
A line of vintage and classic cars parked along a street with palm trees and white buildings, with people and a photographer taking pictures of the cars.
A vintage white Mercedes-Benz convertible parked on a city street at sunset, with palm trees and modern buildings in the background.
A vintage silver Mercedes-Benz convertible driving down a city street, with two men inside and other classic cars visible in the background.